3 Ways to Find Mortgage Insurance Leads You May not Have Tried

Do you have a lead generation system for getting mortgage insurance leads?  It’s all about finding and connecting with homeowners and potential homeowners who need this coverage.  You can reach these consumers by utilizing your contacts in the industry and partnering with them in order to build your insurance business.

Open Houses

Prospective home buyers take tours through open houses at their leisure, to see the homes available as well as the neighborhoods they are in.  When you connect with real estate agents and ask them to team with you in promoting mortgage protection insurance, you can get fresh leads easily.  

Agents are usually present when their listings have an open house, and they answer questions from potential buyers as well as point out the best features of the home.  They have promotional material located strategically, and they may be willing to include your material as well.

You get the chance to market your business to people as they are making their decision to purchase a home.  You will have planted the seed and gotten them thinking about how to protect their investment and their families through mortgage insurance…and you will be the agent they call.

Home Buying Seminars

Some real estate brokers host home buying seminars for first time homeowners in their area.  Potential buyers come to learn about the process of purchasing a home including how to qualify, mortgage options and how to select a real estate agent.  You can be available to provide information on mortgage protection insurance and get exclusive leads for your business.

You could ask to be a part of the presentation or you could simply have your marketing materials available on display.  Depending on the seminar, you may be able to set up a booth and can talk to people as they approach your area.  This lets you provide all the reasons why a particular coverage is necessary.

Telemarketing Campaigns

Many agents utilize the services of a telemarketing firm that provides pre-qualified leads for them; and, you can, too.  These companies have access to lists of new homeowners as well as those who have recently refinanced their homes.  They connect with these consumers and provide you with a steady flow of fresh leads for your business.

The telemarketing firm gathers the information from each contact, and that gives you a chance to best determine the coverage an individual would need.  This lets you complete an illustration before you meet so you can be ready to discuss the specific coverage and rates.  If you want, the telemarketing firm can also set your appointments for you.  Now most of your work will already be done because all that’s left is for you to provide the best policy and have the client complete the application.

Which method will work the best for you in attaining mortgage insurance leads?  The best way to find out is to try them all and get as many insurance leads as you can.